For the complete documentation index, see llms.txt. This page is also available as Markdown.
Singpass Brand Guidelines
If you are a partner who wants to refer to Singpass or use the Singpass logo in your marketing materials, these are the guidelines for how to do it. When we present our brands in a way that accurately reflects the partnership, it helps to build awareness, recognition, and trust.
The Singpass logo is available in three variants to ensure it remains clear and legible across different backgrounds and contexts.
Type
Use when
Variant
Full colour (Primary)
The default logo.
Use this whenever possible on light or neutral backgrounds.
White (secondary)
For use on dark backgrounds where the full colour logo would not be legible.
Black (secondary)
For use on high-contrast backgrounds such as red, where neither the full colour nor white logo would stand out clearly.
Dont's
Don't combine the Singpass name or logos, or any portion of any of them, with other logo, company name, mark or generic terms. Don't edit, modify, distort, rotate or re-colour the logo.
Don't use the Singpass logo to imply endorsement from Singpass.
Don't modify the Singpass logo, such as stretching, skewing, or changing the colour.
Don't place the Singpass logo on backgrounds that inhibit legibility. Use white or black backgrounds where possible.
Logo size
Minimum sizes of the Singpass logo:
Digital: 80 pixels wide
Print: 18mm wide
Naming usage
Never modify or abbreviate the name 'Singpass'. The 'S' in Singpass is always capitalised. Keep 'Singpass' as a single word.
How to talk about the Singpass brand
Ensure you reflect how your service or product integrates with ours in a way that is truthful and precise.
Do use the Singpass name only as a proper noun, for e.g. “Log in with Singpass” or “Sign up with Singpass”.
Don't make statements implying endorsement from Singpass or overstating Singpass’ involvement.
Logo placement
For collaborative brand partnerships, the Singpass logo will come first, followed by respective brand partner logo(s).
Clear space should be used between the logos, denoted by the x-height of the ‘i’.
Both logos should be scaled to the same optical size for visual balance.
Both logos should be similarly proportioned. We recommend that you first start by matching the height or width of partner logo(s) to the Singpass logo.
